“Close to my Heart” campaign signifies keeping wildlife close to one’s heart. This campaign is serving the dual objective of spreading awareness about the Wildlife Heritage of Madhya Pradesh as well as appealing to common public to contribute for wildlife conservation through donation and develop sense of ownership towards them.
The “I Love Wildlife” campaign is intended to involve individuals who wish to join hands for wildlife conservation and are willing to join for the cause. This campaign uses modern digital payment technique to receive contributions which are utilized for wildlife guard’s welfare related activities and wildlife conservation in Madhya Pradesh.
